The New Approach Towards Customer Experience: Bizerba at the EuroCIS 2019

Under the motto “RETAILMENT – It´s about the Journey”, Bizerba will present hardware and software solutions for all sectors and formats of the retail industry at this year’s EuroCIS trade show (Düsseldorf/Germany, February 19-21, 2019). In hall 9/F22, you will be able to experience how new approaches can be used to transform the ordinary stop at the supermarket into an improved shopping experience for the end customer. As a co-exhibitor at the Microsoft booth (hall 9/F39), Bizerba will also demonstrate solution approaches for “IoT Fresh Shelf Management“.

Bizerba at the EuroCIS 2019

The AI-based “Supersmart powered by Bizerba“ self-scanning solution focuses on the customer's shopping experience. Developed with the Israeli start-up company Supersmart, the solution consists of a mobile app (or a handheld self-scanner) and an accompanying validation unit. End consumers can use their smartphones to scan the barcodes on the products they want to buy. The goods are then verified within seconds by a validation unit and an AI-based platform.

Filling and packing food by themselves in the store also is increasingly appealing to end consumers. In the so-called organic-store or zero-waste concepts, customers fill the required quantities of loose goods into environmentally-friendly, reusable containers they bring along. This contributes to the reduction of plastic waste and less wastage of food.


Product lines including the K-Class Flex II Pro series offer flexible means to implement such concepts thanks to their modular building-block approach. The M-Class II Pro scale provides everything required from a modern self-service scale. The integrated linerless printer with auto-cutter functionality enables flexible label lengths, accompanied by easy cleaning and intuitive operation by end customers and staff.

Apart from innovative hardware solutions, new service offers are required to cope with new market trends. New pick-up and delivery processes including in-store pickup, drive through or home delivery are increasingly adopted. Therefore, the dividing line between online and offline trade begins to blur. Accordingly, the EasyOrder RetailApp connects the customer’s web shop with the scales and slicers at the fresh-food counter. Customer orders arriving digitally can thus be captured and processed directly at the store equipment.