Advertising software RetailImpact

RetailImpact is the versatile multimedia sales assistant for more customer loyalty. Bundled benefit for you and your customers: Product knowledge, advertising and price information in real time. Targeted information, up-to-date, automated and controlled centrally.

Product knowledge, advertisement, advice and more. Offering a unique shopping experience and increasing operating efficiency at the same time. RetailImpact permits controlling of the demand as well as improving customer loyalty and brand differentiation. In a few steps, product, advertisement and cross selling information is provided for scale displays and external displays - based on content and optically customized to your offer.

 

Via RetailImpact advertising and consumer information can be managed and directly assigned to several scale displays or screens from the back office. You increase the advisory service of your staff by providing information, recipes, preparation instructions or allergen information. They are called up on the scale's operator display while talking to the shopper.

Area of Use

  • Advertising and sales increase thanks to buying incentives, recipe printout and cross selling at the Point of Sale
  • Customer loyalty due to transparency
  • Product information for operator and consumer
  • Product information on the customer screen
  • Increased advice competence due to product information on the operator display at the right time

Highlights

  • Ease of content maintenance and management including advertising content
  • Creating your own advertising templates with the Bizerba Designer RetailVision
  • Displaying of dynamic contents from the scale database, article prices, PLU texts, general texts etc. - as a result, the correct information is displayed at all times. The demanding re-design of an image is no longer necessary.
  • Dynamic content can also be provided for external displays.
  • Automatic displaying of promotional articles. - Articles from a promotion can be automatically advertised on the customer display. No manual assignment.
  • Parallel displaying of customer information on the operator display
  • Optional connection via an on-line or off-line scenario

Increase in sales:

  • Show advertising messages on customer displays
  • Cross selling information
  • Active selling information
  • Automatic activation and deactivation of special offers
  • Advertising play lists
  • Origin information
  • Displaying and printing of product information, recipes, recommendations, ingredients, allergens etc.

Cost savings:

  • Central control of customer and operator displays
  • Central control of external displays
  • Automated processes such as import and distribution of advertising campaigns
  • Evaluation of advertising run times
  • Renting of advertising space

Customer acquisition and enhanced image:

  • Improved quality of advice
  • Article information at the right time at the right place
  • Transparency

Microsoft operating systems:

Windows XP Professional SP 3, Windows 7 Professional/Ultimate, 32-/64-bit, Windows Server 2008, 32/64-bit, Windows 8

 

Processor

Intel Pentium Dual Core, 2 GHz or comparable

 

Working memory

4GB RAM

 

Hard disk capacity

min. 100 GB

 

Supported image formats:

  • .jpg
  • .gif
  • .png
  • .bmp
  • Flash files

Supported video formats:

  • .flv

Supported external displays

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