Advertising software RetailImpact

RetailImpact is the versatile multimedia sales assistant for more customer loyalty. Bundled benefit for you and your customers: Product knowledge, advertising and price information in real time. Targeted information, up-to-date, automated and controlled centrally.

Product knowledge, advertisement, advice and more. Offering a unique shopping experience and increasing operating efficiency at the same time. RetailImpact permits controlling of the demand as well as improving customer loyalty and brand differentiation. In a few steps, product, advertisement and cross selling information is provided for scale displays and external displays - based on content and optically customized to your offer.


Via RetailImpact advertising and consumer information can be managed and directly assigned to several scale displays or screens from the back office. You increase the advisory service of your staff by providing information, recipes, preparation instructions or allergen information. They are called up on the scale's operator display while talking to the shopper.

Area of Use

  • Advertising and sales increase thanks to buying incentives, recipe printout and cross selling at the Point of Sale
  • Customer loyalty due to transparency
  • Product information for operator and consumer
  • Product information on the customer screen
  • Increased advice competence due to product information on the operator display at the right time


  • Ease of content maintenance and management including advertising content
  • Creating your own advertising templates with the Bizerba Designer RetailVision
  • Displaying of dynamic contents from the scale database, article prices, PLU texts, general texts etc. - as a result, the correct information is displayed at all times. The demanding re-design of an image is no longer necessary.
  • Dynamic content can also be provided for external displays.
  • Automatic displaying of promotional articles. - Articles from a promotion can be automatically advertised on the customer display. No manual assignment.
  • Parallel displaying of customer information on the operator display
  • Optional connection via an on-line or off-line scenario

Product images and technical information could deviate and may not be available in your country.

Increase in sales:

  • Show advertising messages on customer displays
  • Cross selling information
  • Active selling information
  • Automatic activation and deactivation of special offers
  • Advertising play lists
  • Origin information
  • Displaying and printing of product information, recipes, recommendations, ingredients, allergens etc.

Cost savings:

  • Central control of customer and operator displays
  • Central control of external displays
  • Automated processes such as import and distribution of advertising campaigns
  • Evaluation of advertising run times
  • Renting of advertising space

Customer acquisition and enhanced image:

  • Improved quality of advice
  • Article information at the right time at the right place
  • Transparency

Microsoft operating systems:

Windows XP Professional SP 3, Windows 7 Professional/Ultimate, 32-/64-bit, Windows Server 2008, 32/64-bit, Windows 8



Intel Pentium Dual Core, 2 GHz or comparable


Working memory



Hard disk capacity

min. 100 GB


Supported image formats:

  • .jpg
  • .gif
  • .png
  • .bmp
  • Flash files

Supported video formats:

  • .flv

Supported external displays

Do you need more information or would you like to request a quote?


We look forward to your request.


I hereby agree that Bizerba SE & Co. KG is allowed to use, in particular store and transfer to the extent as mentioned below, all contact information details (in particular name, company name, address, e-mail address) for communication in connection therewith until I exercise my right of withdrawal.

We take the protection of your personal data very seriously. This also includes the storage and processing as well as the transfer of personal data. Please, also see our data privacy statement. Any other use of your personal data, requests or other information or the transfer to third parties other than mentioned in this policy will only be made with your prior consent. Personal data will only be disclosed for the purpose of forwarding inquiries to relevant places and areas of our affiliated companies or sales partners of the Bizerba SE & Co. KG, as part of order data processing to service providers, by virtue of statutory provisions or within the framework of authorities entitled to receive information as required by law.

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