Connected commerce often ends where freshness begins. MyOrder connects the two.
MyOrder – When freshness goes digital
Online orders are growing. However, the fresh food counter remains analog.
Today's customers expect maximum flexibility when planning, ordering and shopping, whether online, via app or in the store. To meet these changing requirements, food retailers have invested in digital touchpoints, web shops, loyalty programs and self-checkout solutions for years.
However, the digital shopping experience often ends at the fresh food counter, where effective differentiation from the competition is still possible.
This means:
- An analog gap in the digital strategy
- Queues at the fresh food counters
- Labor-intensive manual tasks
- Error-prone, inefficient processes
- Untapped sales potential
Whether you operate a large chain of stores or are an innovation-driven midsized company, if you invest in connected commerce today, you need an efficient, scalable solution that includes the fresh food counter.
What if fresh produce could be ordered as easily as any other product?
Imagine if you could pre-order individual quantities of meat, sausage, cheese and deli items from the fresh food counter just as easily. Furthermore, imagine that this order would not be recorded by a separate system but would arrive directly at the scales for processing.
MyOrder bridges the gap between digital shopping and stationery freshness.
Not as an isolated application.
Not as an additional channel.
Rather, it is an integrated part of your existing infrastructure.
Digital pre-orders are seamlessly integrated into your processes.
Terminal in the store: self-ordering without media discontinuity.
Fresh products such as salami, Lyoner sausage, or individually assembled specialties are ordered directly at the terminal in the store.
The order is immediately transferred to the responsible Bizerba scale. Preparation begins there while customers conveniently complete the rest of their shopping. A large screen provides real-time information on the status of the order, such as “In progress” or “Ready for pickup.”
The entire process remains digital and efficient. There are no queues, no paperwork, and no error-prone manual process steps. The order is processed directly at the scale without media discontinuity.
Webshop connection: Freshness is available online
Many retailers already operate powerful webshops and apps.
MyOrder can be connected to existing systems via an interface. Orders from webshops are transferred directly to MyOrder and automatically forwarded to the assigned Bizerba scale in the store. This means that the order can be processed before customers even enter the store.
The entire process is digital and structured. There are no parallel systems, no manual processing, and no additional coordination effort. You use your existing e-commerce infrastructure and expand it specifically for the fresh food counter.
Who was MyOrder developed for?
MyOrder is designed for retail companies that view their fresh food counters not as isolated entities, but as an integral part of their digital development. The solution is suitable for large chain stores as well as for innovative small and medium-sized businesses. The decisive factor is not size, but the willingness to integrate digital ordering processes into existing workflows in a meaningful way and to make the fresh food counter fit for the future.
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National and international retail chains
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Chain stores with fresh food counters
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Regionally strong, innovation-oriented medium-sized companies
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Retailers with existing or planned web shops
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Companies that want to further develop their digital processes in the fresh food sector in a targeted manner
Directly at the scales, directly in the process.
The decisive difference of MyOrder lies in the integration. While many systems only record orders digitally, MyOrder transmits the data directly to the responsible Bizerba scale without media discontinuity. There they are processed immediately, without manual input or parallel systems. Status control also takes place in real time and remains fully anchored in the operational process.
Bizerba Exclusive
MyOrder works exclusively with Bizerba scales. This exclusive integration is the central strategic advantage of the solution, as it enables a consistent process architecture and maximum efficiency.
The web-based application is designed to be hardware and terminal-independent and compatible with all current Bizerba PC scales. The result is a scalable solution for digital fresh food processes that fits seamlessly into your existing infrastructure.
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