The market is evolving at a rapid pace and undergoing fundamental change. Digitalisation, shifting customer expectations, and increasing regulatory demands are forcing manufacturers and solution providers to continuously evolve their business models. Bizerba is responding with intelligent, connected solutions that support customers in this dynamic environment.
These developments affect the entire organisation. New requirements for processes, technologies, and structures call for ongoing adaptation. To remain successful in the long term, the weighing technology specialist from Balingen is driving its strategic transformation with determination. Initial steps have already been taken through targeted portfolio adjustments and structural changes. As the next logical step, the family-owned company is strengthening its Executive Board – a consistent move to advance technological development in a focused manner.
Clear Responsibilities and an Experienced COO
Since July 2024, Bizerba’s Executive Board has consisted of Angela and Andreas Kraut, who have focused on the company’s strategic advancement. With the appointment of a COO, the leadership team is being purposefully strengthened to further steer this development and meet evolving market demands more effectively.
Effective April 1, 2025, Peter Riedel will join Bizerba as Chief Operating Officer (COO), assuming responsibility for key business areas: in addition to Operations, Supply Chain, Procurement, and Sensorics & Research, the Retail Business Unit will also fall under his leadership. This will enable a targeted management and development of these critical segments.
With Peter Riedel, Bizerba gains a seasoned expert with over 30 years of experience in the technology industry. Most recently, he served for ten years as COO and Managing Director at a leading international technology company. He combines in-depth knowledge of complex industrial processes with strategic foresight that will be instrumental for Bizerba’s future. His expertise includes the deployment of innovative technologies, as well as the digitalisation, automation, and optimisation of business processes.
“Bizerba represents a successful combination of tradition and technological excellence – an environment that truly excites me,” says Peter Riedel. “I look forward to driving new impulses through clear processes, innovative solutions, and a strong customer focus. Together, we will continue to strengthen Bizerba’s competitiveness and enhance its capacity for innovation.”
Shaping the Future
“Our solutions are more in demand than ever as the market undergoes profound transformation,” emphasises Andreas W. Kraut. “By expanding our Executive Board, we are reinforcing both our innovative strength and operational excellence. With Peter Riedel, we are bringing on board a proven leader whose broad expertise will significantly support our continued development.”
With this strategic realignment, Bizerba is enhancing its innovation capabilities and operational efficiency – setting the course for a strong, sustainable future.
About Peter Riedel
Peter Riedel brings more than 30 years of experience from a major technology corporation, where he most recently served for ten years as COO and Managing Director. A graduate in electrical engineering, he began his career there as a development engineer and later assumed strategic leadership roles – ranging from divisional management to global oversight of key corporate functions.
His areas of expertise include corporate strategy development and execution, business unit integration and transformation, the development of new business fields in the Networks & Cyber segment, as well as responsibility for quality management, legal, compliance, and ESG reporting.
His deep expertise in software, hardware, network technology, and safety-critical systems will be a valuable asset to Bizerba.
