Fresh Prepared Meals

Mastering challenges for manufacturers

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Change remains a challenge

Demand for fresh prepared meals has grown rapidly in recent years. Consumers appreciate the combination of convenience and high quality, but also expect these products to meet their high standards of freshness, nutrition and sustainability. Manufacturers face a number of challenges to remain competitive and meet the growing demands of the market. This article highlights the key challenges and how modern solutions can help manufacturers succeed.
Rising costs

How do rising costs affect production?

Manufacturers of ready meals are under enormous pressure to manage their costs efficiently. Raw material and energy prices have risen sharply, as have transport and logistics costs. In this price-sensitive industry, it is vital to remain competitive without compromising on quality. Efficient production processes and the use of the latest technologies can help to meet these challenges.

Stable supply chains

How can supply chains be kept stable?

Reliable supply chains are the backbone of freshness assurance. The pandemic and geopolitical tensions have shown how vulnerable global supply chains can be. For manufacturers, this means developing strategies to mitigate disruption. These include alternative sources of supply and greater regionalisation of supplier relationships.

Sustainability

What role does the sustainability of packaging play?

Consumers are increasingly demanding sustainable packaging that reduces the environmental footprint. At the same time, packaging must guarantee the freshness and safety of the food. This is where innovative packaging solutions that are biodegradable or recyclable come into play. By investing in environmentally friendly packaging technologies, manufacturers can both meet customer demands and protect the environment.

Health

How can healthy and nutritious options be guaranteed?

Health and freshness are key consumer expectations. However, offering ready meals that are rich in nutrients and have a long shelf life is a challenge. Manufacturers must avoid the use of preservatives and instead rely on gentle processing methods to preserve vitamins and minerals. Continuous recipe innovation is required to offer healthy, tasty and high quality meals.

Digitization

What significance does digitalization have for the industry?

Expectations for transparency and traceability are rising. Consumers want to know where their food comes from and how it has been processed. Digital solutions to trace the entire production chain are a must. But for many manufacturers, digitisation can be a challenge, especially if they are using outdated systems. Investing in modern, connected IT systems is essential to improve transparency and efficiency.

Conclusion

Technology as the key to the future

Manufacturers of fresh prepared meals who put cost control, sustainability, health awareness and digitalization at the heart of their strategy are well equipped to meet the growing demands. With the right solutions, they can increase their competitiveness and offer consumers exactly what they expect: fresh, high-quality and sustainable meals.

Bizerba offers comprehensive solutions for food safety and traceability. With advanced inspection systems such as metal detectors and X-ray inspection systems as well as digital track & trace solutions, manufacturers can optimize quality control and meet consumer demands. Bizerba's technologies ensure maximum safety and transparency - the key to a successful future in the production of fresh ready meals.

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