Retail Media in Physical Stores Creates New Revenue Opportunities

The scale sits at the fresh food counter right where the customer decides what to buy. The display that used to show nothing but the price is now a fully functional advertising channel. Brand manufacturers can use it to promote products, run campaigns and to show recipe ideas at exactly the right moment, in exactly the right place.

Retail Media provides a completely new revenue stream. The retailer monetises their own space and with very attractive margins, because brand manufacturers are willing to pay for this touchpoint. It's no longer just about selling products. The retailer becomes a media owner.

Because traditional digital advertising is simply hitting its limits. Consumers are overwhelmed online and their attention is dropping. In physical retail it's different since the customer is there in person, ready to buy and focused. That's a moment online advertising simply can't replicate. The market is growing strongly as a result and that momentum is set to continue.

Bizerba provides the infrastructure. The hardware that has been sitting in thousands of stores for decades and secure interfaces through which external systems, such as media agency applications, can deliver targeted advertising content to the displays, just like any other screen in the store.