Case Study

Race for pure freshness

Fresh meat slicing meets charcoal grill: A feast for the eyes and taste buds!
The Ormi Grill restraurant uses Bizerba VSV fresh meat slicer with integrated weighing function to process a full range of fresh-cut meats – be it marbled beef, thick sliced beef liver, rich beef heart or thin sliced beef brisket and more – accurately slicing each piece to the perfect thickness. The integrated weighing function monitors both each slice and tray weights in real time, streamlining the slicing and weighing process with no extra weighing equipment needed.
  • Experience
O
rmi Grill is a brand jointly developed by Shanghai Carey and Hulunbuir Agricultural Group. With 30,000 square kilometers of pure ecological land and nearly 9 million mu of natural grassland, Hulunbuir provides Ormi Grill with a stable, high-quality meat supply unaffected by market fluctuations. The brand also holds the official authorization for Hulunbuir's regional public trademark. The founder firmly believes that premium meat does not require complicated seasoning; its authentic freshness deserves precise slicing. This is why the Ormi Grill chooses Bizerba for fresh meat slicing.
Company
Ormi Grill
When grassland breeze meets urban life, Ormi Grill is a sincere pursuit of authentic flavor. Ormi Grill was born from an unwavering pursuit of authentic flavors. Officially authorized by the Hulunbuir Regional Public Brand, Ormi Grill stay true to the promise: fresh grassland meat to urban table in 24 Hours.Premium beef and lamb arrive daily by air from Hulunbuir. It's Ormi Grill‘s commitment to quality and time.
Ormi Grill: The name blends Orange (city) and Meat/Mu (pasture).It symbolizes natural meat from the grasslands, while representing the warmth and flavor of charcoal grilling.
Or-: stands for City, flame, sunshine and rich flavor.
-mi: short for Meat, echoing the vitality of the pasture.
Grill: our core — charcoal-grilled to bring out the original taste of meat, with no unnecessary additives.
Ormi Grill: It symbolizes natural meat from the grasslands, while flavor is perfected by charcoal grilling.
  • Location: Shanghai Zhongshan Park
  • Store Area: 353 sqm.
  • Specialties: beef ribs, beef with shallots, beef liver, beef heart, beef tongue
Our goal has always been to deliver a first-class experience to our guests with high-quality ingredients from Hulunbuir. We looked for equipments that guarantee consistent high quality. Bizerba’s performance in fresh meat slicing is exceptional—truly the only choice on the market. ”
Yuki
Brand Co-Founder
challenge

Traditional manual meat cutting, relying on the sense of touch and experience of the master, is costly and difficult to replicate.

  • The original manual meat cut relies on the knife master's experience, leading to high labor costs ,inefficient and lack of standardization.
  • Manual raw meat cutting demands extremely high-level craftsmanship. Slice thickness and size vary greatly, which undermines consistent taste, increases rework, and drags down overall kitchen operation efficiency.
  • At the same time, manual operation can easily lead to a high loss rate of fresh meat, directly squeezing profit margins,  This conflicts with the brand’s development strategy.
Scale operation for the future
  • With future business expansion plans such as hotpot, the challenges of scaling fresh meat slicing become even more critical.
  • Centralized slicing distributioncompromises freshness and timely delivery, lowering product quality.
  • Decentralized manual slicing across spots cannot guarantee consistent standards.
  • This makes it difficult to support large-scale, standardized development and directly restricts the pace of business expansion.
Solution

The new Bizerba fresh meat slicer VSV with unique weighing function

The new Bizerba fresh meat slicer, integrated with unique weighing system, not only saves operating space and enhances the aesthetics of the open kitchen display areas but also boosts store operational efficiency. This allows the team to focus on refining and serving guests.

Precise slicing highlights Hulunbuir meat's authentic flavor

Our specialty dishes, such as beef ribs, selected from the precious part between the brisket and ribs in Hulunbuir, freshly mixed beef with sand-onion, thin-cut beef tongue, original cut beef liver, fatty beef heart and other dishes—require precise slicing to the ideal thickness based on the grilling needs of each cut.This precision is essential to highlight the authentic flavor of every core dish, as each ingredient’s essence relies on accurate cutting.  Bizerba meat slicer easily solves this problem with intelligent and precise slicing.

Visible return on investment

Beyond solving Ormi Grill’s operational pain points with intelligence and precision, the Bizerba fresh meat slicer delivers tangible returns: Ordinary employees (with a monthly salary of 5,000-6,000 RMB) can master it quickly after training, eliminating reliance on senior butchers and the burden of high labor costs. A single store is conservatively estimated to save over 60,000 RMB in labor costs annually, with the equipment investment fully recoverable in just 3 to 6 months.

Enable future business expansion

For Ormi, this is more than a cost-effective investment, but also a cornerstone for the brand to move towards standardization and sustainable growth.

Advantages

2-in-1: Slicing + Weighing = effortless + precise

The VSV fresh meat slicer integrates the weighing platform with the slicing function, enabling real-time monitoring of the weight of each meat slice and plate or a tray. This unique function saves operating space and efficiently improves the operational efficiency.

Reasons to choose Bizerba
  • The Bizerba slicer allows Ormi to standardize and replicate fresh meat slicing for further business development.
  • Meanwhile, Bizerba's professional training is vital for the restraurant operation.The training helps the employees to deeply understand the advantages of the equipment to ensure the operation.
  • It offers high cost-performance, with investment returns far exceeding expectations. 
Infinitely adjustable slicing thickness
  • Fresh meat slicer supports precise thickness adjustment, whether it's thin cut for beef tongue or thick cut for ribs,it can achieve uniform thickness for each slice, restoring the delicate and authentic taste of high-quality Hulunbuir meat. 
  • Bizerba slicer balances efficiency and practicality: it can operate continuously at low temperature for hours without heating, firmly locking the freshness of the premium meat.
  • The slicer features an easy-to-clean design. Disassembly and cleaning require no tools, making the maintenance steps simple and convenient, reducing the burden of trivial operations.
  • Slicer safety protection function with blade protection device ensures high safety.

Let’s count

0
kilometers
Rooted in Hulunbuir pure ecological land, officially authorized by the Hulunbuir regional public brand.
0 unit of area equal 10,000 acres
natural pastures supplying certified premium meat for high-end use
0 hours
always stay true to the promise: fresh ingredients from grassland directly to Ormi's urban table in 24 hours every day.
0
㎡
The fresh and natural green tone embodying the grassland’s authentic flavor.
Having built a deep, trusting partnership with Ormi Grill, we anticipate more in-depth cooperation in its future projects!”
Rebecca
Sales Director Retail & Food Processing, Bizerba China

Retail Chain & Chain catering service.

Slicing & Weighing
Manual vertical slicer VSV
Contact us
Please contact our specialists at any time
Continue reading

Related articles

Bizerba Classics
Passion for Bizerba old-timers
Time and again, we discover lovingly maintained Bizerba inclinometers from the 50s and 60s with our customers. Claudio Pontarollo, owner of the Hotel Hamann in Balingen, has a special passion for these elegant devices. Not only does he display them in the window of his RISTORANTE "La Galleria", he even has a mini-collection in his cellar. And even in the kitchen nothing works without the classic appliances from Bizerba.
Case Study
Meat slicers make around 30 hotpot restaurants more efficient
In view of these dimensions, Niuzong Dian had considerable potential for increasing efficiency when slicing beef. More specifically, yellow beef – the most important ingredient in the hotpot variations on offer.
Bizerba Classics
Classic weighing at the Vongerichten Winery and Guesthouse
Bizerba stands for quality and longevity. This is why we meet customers again and again who have been slicing or weighing with Bizerba for decades - such as the Vongerichten winery, for example, which has been relying on the precision of the Bizerba inclinometer for weighing delicatessen products since the 1960s.