Fresh food counter as an analog gap
Extensive investment has been made in connected commerce for years. Digital touchpoints such as online stores, mobile apps, newsletters and self-checkout solutions are systematically networked - data, processes and consumers move seamlessly between online and in-store. However, the digital shopping experience often ends at the fresh food counter, although it would still be possible to stand out from the competition there. Instead, queues, error-prone manual efforts, overworked staff and underutilized sales potential remain a reality in many places.
MyOrder and AI create a new service experience
The reta award-winning combination solution from Bizerba closes this analog gap. With the MyOrder retail app, fresh products such as meat, cheese or sausage can be pre-ordered either online or directly at the terminal in the store. The order is transmitted in real time to the relevant Bizerba scale at the fresh food counter. It is processed there, while the rest of the shopping can be done in the meantime. The staff are supported in the fast, error-free processing of orders by an AI-supported object recognition system that automatically identifies the products placed on the scales during the weighing process. A large screen informs customers when their order is ready for collection.
Fresh food counter as a digital service center
Retailers and consumers alike benefit from the integration of the fresh food counter into the Connected Commerce concept. In addition to an expanded range, more efficient processes and lower error rates, it is the quality of service that retailers can use to their advantage and strengthen customer loyalty. Employees gain time for personal advice, allowing the fresh food counter to evolve from a traditional service area into a digitally supported service center. In turn, customers can place their individual orders at the terminal without time pressure and conveniently receive the weighed and packaged goods at the fresh food counter.
Customer experience as a strategic success factor
With the award in the "Customer Experience" category, Bizerba underlines its expertise in thinking about technology not only from the retailer's perspective, but also consistently from the end customer's point of view. The award-winning solution combines operational efficiency with a noticeable improvement in service quality - a decisive competitive factor in modern retail.
